The world's first global immersive experience in professional tennis - now covering both ATP and WTA tours
Transforming how fans experience the Tour through cutting-edge immersive reality technology
What is L1VE?
Traditional TV Broadcasting
- Commentary overlay
- Fixed camera angles
- Passive viewing
- Limited engagement
L1VE Immersive Experience
- Pure stadium atmosphere
- Choose your viewing angle
- Buddy system connectivity
- Active community engagement
"We're not television. We are the venue."
The Challenge: Emotional Distance & Missed Opportunities
Lost Stadium Magic
Traditional broadcasts fail to convey the full energy, emotion, and player proximity of the Centre Court to home fans.
Evolving Fan Expectations
Modern fans, especially younger demographics, demand immersive, interactive experiences beyond passive viewing, reflecting their digital lifestyles.
Untapped Potential
The ATP and WTA are missing opportunities to rejuvenate their fanbases, attract new demographics, and develop innovative monetization models.
Commercial Streams Overview - ATP + WTA Combined Events
Re-Sale Logic
- B2B with Telcos & Resellers (e.g. MediaMarkt) targeting a broader audience
- Bundles of 3–5 tickets, still €10 each, with higher demand due to +30% more matches
- Partner discount 20–35%, event-specific promotion for 6 major combined events
D2C Logic
- Ticket price remains €10 per match, attracting +25% more fans
- Initial phase: ~80% B2B / ~20% D2C, shifting to D2C as awareness of combined events grows
- Selective marketing by fan groups (ATP vs. WTA specific content) maximizes reach (+35%)
By-Through Logic
- Partners: Sky, DAZN, Amazon, Playstation, UEFA, UFC for expanded content
- l1ve.com distributed on partner platforms, now offering combined ATP+WTA immersive experiences
- Regional share model (e.g. Sky DACH for Bundesliga) adapted for combined tennis viewership
Brand Partnerships
- Always-on content (free or barter with brands) appealing to a wider demographic
- Timeless content serves as a sales trigger and allows increased ad monetization, especially with new target audiences
- Attracts better sponsors (luxury, fashion, female audience) e.g. AMG, BMW, Porsche, Emirates, Prada, LV, for a +35% revenue increase potential.
Consulting
- Ensures partner concepts are implemented across both ATP and WTA events
- Additional revenue stream from strategic guidance for combined event success
- Alignment with all other commercial streams to maximize total potential revenue from combined events
Why ATP x WTA? Why Now?
The world's first global immersive experience in professional tennis - now covering both ATP and WTA tours.
Buyers
Base Scenario (2% conversion) for ATP + WTA combined events
Tickets
Projected tickets sold (30% increase with WTA addition)
Gross Revenue
Projected gross revenue from combined ATP + WTA events
ATP/WTA Share
Estimated share for ATP and WTA at €1.50/ticket (or €1.6M each with MG + 10%)
ATP + WTA as the innovation leader – capturing the expanded market of technology readiness and core fan engagement across both tours.
The Revenue Funnel ATP x WTA
255 Million Annual ATP + WTA Website Visits
Total addressable market from the official ATP and WTA platforms
38.25 Million Core Tennis Fans
15% of website visitors – a highly engaged audience (+25% from WTA addition)
2.68 Million VR-Ready Users
7% of core fans with VR technology and willingness to pay
1-3% Conversion Rate
Conservative estimate based on adoption of premium sports content
€6.3-19.0M Annual Revenue Potential
Ticketing Revenue Scenarios
1% Conservative
Annual Revenue: €6.3M (635,800 Tickets)
2% Realistic
Annual Revenue: €12.3M (1.23M Tickets)
3% Optimistic
Annual Revenue: €18.9M (1.89M Tickets)
Based on €10 ticket pricing targeting core tennis fans with 22 tickets per year average purchase, now reflecting +35% revenue potential with ATP + WTA combined events.
Benefits of Combined Events:
- Larger reach (+35%)
- Higher average price potential (€11-12)
- Better sponsors (luxury, fashion, female audience)
ATP + WTA Partnership Models
Model A: Revenue Share
ATP/WTA Share: €1.6M each
Based on Minimum Guarantee + 10% of net revenue (after costs)
Aligned growth incentives for both tours
Model B: Per-Ticket Fee
ATP/WTA Share: €1.5M each
Based on €1.50 per ticket sold for 1.23M tickets
Simple, transparent structure with direct volume correlation
Existing ATP + WTA Sponsor Ecosystem
Enhanced Immersive Sponsorship Opportunities for ATP + WTA
Leveraging the combined ATP and WTA audience means a larger reach (+35%) and the potential to attract better sponsors, including luxury, fashion, and brands targeting a female audience.
Virtual Hospitality
Premium branded experiences within the virtual environment, now appealing to an even wider and more diverse fan base.
Stream Integration
Contextual brand placement throughout the immersive experience, reaching a significantly larger audience from both tours.
Device Partnerships
Co-branded hardware bundles and exclusive access packages, with enhanced value due to the expanded ATP + WTA content.
Sponsorship Revenue Potential ATP x WTA
Based on a ticket price of €10 per match and various conversion scenarios from virtual reality users, reflecting the new Hybrid-Case ATP + WTA Combined Events, here's the projected revenue potential and the combined ATP/WTA share, with a projected +35% revenue increase:
Considering the combined ATP and WTA share from sponsorship revenue, we aim for the following targets:
ATP Maximum Potential
At 5% conversion (2027)
WTA Maximum Potential
At 5% conversion (2027)
Base Target (2% Conv.)
ATP/WTA share each
The combined ATP + WTA approach offers significant benefits, including a larger reach (+35%), potential for a higher average price (€11-12), and attracting better sponsors (luxury, fashion, female audience) due to the expanded audience.
Global Market Distribution ATP + WTA Combined
Europe
34%
Strong tennis tradition and VR adoption across combined fanbase
United States
29%
Leading market for premium sports content with robust combined fan engagement
Asia Pacific
20%
Rapidly growing tennis fanbase, including significant WTA audience
Other Regions
17%
Emerging markets with increasing combined tennis viewership potential
USA + Europe = 63% of target market in established VR ecosystems (including WTA fans)
Complete Financial Picture for L1VE x ATP + WTA
The world's first global immersive experience in professional tennis - now covering both ATP and WTA tours
2025: Year 1 Conservative
€9.4M revenue (2% conversion, 0.94M tickets)
ATP Share: €1.4M | WTA Share: €1.2M
2026: Year 2 Growth
€14M revenue (3% conversion, 1.41M tickets)
ATP Share: €1.9M | WTA Share: €1.6M
2027: Long-term Upside
€23M+ potential (5% conversion, 2.35M tickets)
ATP Share: €2.8M | WTA Share: €2.3M
Proof of Concept: Netflix for Tennis
Just as Netflix revolutionized the series experience, L1VE transforms the tennis experience by covering both ATP and WTA tours.
New Feeling
of test users report a "completely new feeling" when consuming tennis.
Dwell Time
average increase
Emotional Connection
measurable increase in emotional connection to the players.
We have already developed functional demos that impressively demonstrate the potential of L1VE. This now includes the added scale and engagement from WTA combined events. Let us show you what the future of tennis looks like.
Strategic Partnership Benefits
Innovation Leadership
Position ATP and WTA as the pioneering forces in sports technology, attracting next-generation fans and premium partnerships through combined events.
Guaranteed Returns
Achieve significant revenue growth, with a +35% increase and a baseline gross revenue of ~€12.3M from combined events in the base scenario, projected to grow to ~€23M by 2027.
Enhanced Sponsorship Premium
Unlock new sponsorship categories and greater value through the combined ATP + WTA audience, attracting luxury, fashion, and female-focused brands.
Global Reach & Fan Growth
Expand reach to new demographics with a +25% increase in fans from WTA addition, leading to +35% larger overall fan engagement across untapped and existing markets.
"Fans experience tennis like never before – Be There Now"
L1VE x ATP x WTA - Combined Events
The world's first global immersive experience in professional tennis - now covering both ATP and WTA tours
ATP & WTA lead the transformation of professional tennis into an immersive global experience, with:
- €6.3-19.0M annual revenue potential
- Larger reach (+35%) across ATP & WTA fans
- Higher average price (€11-12) for enhanced experiences
- Better sponsors (luxury, fashion, female audience)
- First-mover advantage in sports immersive reality
- Premium fan engagement at scale
"This isn't about watching tennis. This is about being at Centre Court from anywhere in the world."
Ready to transform tennis forever?
Be There Now
Ready to transform tennis forever?
Confidentiality Notice
The content and presentation of this material are the sole responsibility of MWS ENTERTAINMENT GMBH, prepared on behalf of L1VE. This document is confidential and intended exclusively for the addressed recipients. Any reproduction, distribution, or disclosure to third parties without prior written consent is strictly prohibited.
L1VE x ATP x WTA